April 2013 Issue
Inside this Issue Editorial: Targets Vs. Training by Anup Soans Are your training targets as agressive as your sales targets? 1. BRAND DRIFT 2013 – A Milestone for Pharma by Arvind Nair The Conference...
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Inside this Issue Editorial: Science Vs. Non-Science Graduates as Medical Reps by Anup Soans Companies must have a clear strategy and ask: “Are we a ‘science’ company or a ‘sales organization’ 1....
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Inside This Issue 1. What the Doctor Wants from the MR by Dr. Aniruddha Malpani, MD Doctors want MRs who are knowledge workers, willing and able to partner with him to better serve his patients. 2....
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1. Highlights of FFE 2013 by Prof. Vivek Hattangadi A brief recap of MedicinMan annual flagship event – FFE 2013, with a photo essay. 2. Crystal Gazing into Pharma by Amlesh Ranjan A look at the...
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